THE Story
Founded by British designer Gemma Bishop, Gemma Bishop London (GBL) is a refined fashion and lifestyle house dedicated to creating timeless pieces for both wardrobe and home. Every design is conceived with a meticulous eye and handcrafted in our London studio, where exceptional materials meet considered design.
At GBL, beauty and longevity sit at the heart of everything we create. From silk accessories and bespoke homeware to curated interior spaces, our collections are designed to elevate the everyday, pieces to be treasured, lived with, and loved for years to come.
Today, GBL extends beyond fashion with an exclusive Creative Interiors Service, offering tailored design solutions that transform homes and spaces into places of character, comfort, and effortless elegance.
“I founded GBL to celebrate the art of thoughtful design — creating pieces you’ll cherish for years.”
Heritage & Craft
The GBL story began in 2010 with a single collection of handcrafted bangles, pieces that captured the attention of the fashion press and were featured in Grazia. With a background rooted in over six years of study at the London College of Fashion, and graduating with a First Class BA (Hons) from the University for the Creative Arts, Gemma’s design foundation was built on craftsmanship, artistry, and a deep understanding of luxury materials.
After a decade designing within the fashion industry, Gemma launched GBL full-time in 2020. What began as an accessories brand evolved quickly, from silk face coverings during lockdown to the now-cult Silk Collection, a range of elevated essentials including pillowcases, scrunchies and eye masks that has since become a signature of the brand.
The same year saw the introduction of GBL Creative Services, a natural extension of Gemma’s background in visual merchandising and interior styling. Through this offering, GBL brings a refined design sensibility into the world of interiors, curating spaces with the same attention to detail, quality and artistry that defines the brand’s fashion collections.
Inspiration
Every GBL collection is infused with a spirit of travel and exploration, from sun-drenched summers spent in Spain to far-flung destinations that have inspired Gemma’s lifelong love of colour, texture, and form.
When the world paused in 2020, that creative energy turned inward, leading to the brand’s evolution into homeware and interior design. Today, GBL embodies a seamless harmony of fashion, interiors, and lifestyle, offering clients a cohesive design language that extends from wardrobe to home.
Each GBL creation, whether a silk hair accessory or a bespoke interior scheme, is guided by the same philosophy: to bring beauty, purpose, and timeless elegance into everyday life.
Gemma x